Page 69 - XL Axiata Integrated Anual Report 2020 ENG

2020 Integrated Annual Report
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In terms of service, the updates to the self-care app brought significant results. The AXISnet MAU (Monthly Active Users) grew more than 100% year-on-year (YoY), while the NPS (Net Promoter Score) in the adolescent segment ranked #1 from May to July 2020.
XL Axiata also launched the new myXL app on the Company’s 24th anniversary and, thanks to the strengthening of partnerships and digitalization, became the fastest growing operator with more than 30% penetration.
In terms of supplier relations, the Company implemented an integrated vendor management system in 2020. The new system facilitates vendor registration, PR/PO processes, tenders, and payments. With the new system, the Company aims to increase its SLA and enhance transparency in its relations with vendors.
Moreover, in community engagement, the Company continued XL Future Leader and organized e-workshops, online courses, and women empowerment webinars. In shareholder relations, XL Axiata was the first listed company that carried out its Annual Meeting of Shareholders in 2020 and received the IDX Channel Innovation Award 2020.
Another milestone in 2020 was the launch of Live. On. A new digital telecommunications brand, Live. On gives its subscribers control over their data use. Also launched on the Company’s anniversary, Live. On answers the needs of digital savvy customers, especially millennials. The flexibility it offers means that customers can shape their digital lifestyles as they see fit, benefitting from high-speed internet access and data accumulation up to 1,000 GB. Live.On was designed around a market situation that has become more intertwined with digital services, which was particularly accelerated by
the pandemic. More than providing a new digital service, XL Axiata is also redefining the delivery of telecommunications services and broke through the boundaries to provide a truly unlimited data service.
For XL HOME subscribers, the Company continued to offer the best and most complete home entertainment choices. New offerings came in 2020, as the Company realized its partnerships with several leading over-the-top (OTT) service providers in Indonesia. Vidio, one of the new
partners, is now delivering quality entertainment content to all subscribers.
Launched in December 2018, XL HOME has since enjoyed a positive welcome from the market. Serving a growing number of subscribers, XL HOME is currently present in 70,000 homes, entertaining and providing high-speed, stable
fibre optic connectivity to families at an affordable price. The XL HOME package comes equipped with an entertainment box based on the latest Android technology that can transform a TV into a smart TV. Families can access quality content from Netflix, CATCHPLAY+, iflix, and other national and international channels via the Vidio app, YouTube, and Google Playstore. Gamers can also enjoy the AirConsole app, which turns a user’s smartphone into a gaming console.
XL Axiata continued to expand XL HOME services in 2020. Currently, XL HOME has developed a fiber optic network that covers about 470,000 homes (homes-passed) and is accessible in Jakarta, Bogor, Depok, Tangerang, Bekasi, Makassar, Balikpapan, Banjarmasin, Denpasar, Yogyakarta, Bandung, Surabaya, Gresik, Sidoarjo, Malang, and Medan.
OUTLOOK
XL Axiata has been playing a significant role in growing the cellular data market in Indonesia for the past several years. Data revenues contribute 80% of XL Axiata’s total revenues, which today makes the Company a leading cellular data provider. XL Axiata is confident that its focus on the business will maintain its position as Indonesia’s #2 cellular operator.
Going forward, XL Axiata will expand its focus on digital services and digital convergence, which will create greater value for both retail and corporate customers. This focus will bring the Company
to the next level as a convergent and the #2 integrated operator within the next two or three years. The Company is also committed to offering the most comprehensive range of connectivity and digital service choices to individual and business customers, and to cover the entire archipelago. XL Axiata is also looking to achieve the highest NPS across all lines of the telecommunications business in Indonesia.
TRANSFORM FASTER TO EMERGE STRONGER – GIVING BACK TO THE NATION PT. XL AXIATA TBK