Page 67 - XL Axiata Integrated Anual Report 2020 ENG

2020 Integrated Annual Report 65
Corporate Strategy
& Business Development
PERFORMANCE HIGHLIGHTS
• In 2020, XL Axiata successfully launched a digital service of the future, Live.On. With this service, subscribers get to fully control their data use based on the apps, network, and usage duration they need. XL Axiata believes that Live.On is the answer to the future, highly dynamic needs of customers.
• Aiming to strengthen the Live.On brand and to meet the demand of millennial customers, XL Axiata introduced an e-wallet payment system by partnering with GoPay and taking part in the GoPay Online Festival 2020, one of Indonesia’s biggest e-commerce festivals. The Company’s participation created more value for customers, as well as cashbacks.
XL Axiata has played a large part in driving the growth of mobile data in Indonesia in the last few years.
ABHIJIT NAVALEKAR
Corporate Strategy & Business Development Director
More than 80% of our revenue is from data services, making us a leader in the data space. Our focus on a mobile data proposition for customers has paid off as XL has become the #2 mobile operator in Indonesia, outgrowing our peers in the last two years.
Going forward, we are expanding our focus on digital services and converged services, which will deliver greater value to our retail and business customers, and establish us as a truly converged operator with nationwide presence.
TRANSFORM FASTER TO EMERGE STRONGER – GIVING BACK TO THE NATION PT. XL AXIATA TBK