Page 47 - XL Axiata Integrated Anual Report 2020 ENG

2020 Integrated Annual Report
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Further, Axis has extended
its network of partnerships, having more than 80 partners, such as content providers and game publishers, Axis has been able to attain a complete portfolio to serve youth. This was done together with our personalization efforts to
allow Axis to make the right, individualized offer for each subscriber in order to generate affinity and ARPU upsell.
In the Enterprise segment, the Company has continued to offer Connectivity Mobile & Fixed to support distance working and learning, Cloud and IoT (Internet of Things) to support automation
and digitalization, API and Data analytic to support Market Insight as a solution to the unique challenges raised by the pandemic. The challenge covered
also the implementation of digitalization in various business organizations to maintain process effectiveness, selling and productivity improvement, and cost efficiency. In 2020, the Company implemented
the Smart Meter PLN in some area in Jawa and Sumatra, Smart Building in Nutrifood Building, XL Smart Hydroponics in Gizi Hidroponik Baitul Maal Hidayatullah (BMH) at Depok- Jawa Barat, and XL Smart Poultry implemented in PT Sreeya SEwu Indonesia Tbk (formerly PT Sierad Produce Tbk).
To support the government’s program, XL Axiata through the Enterprise, XL, Axis, and XL Prio units, collaborated with the Ministry of Education and Culture and
the Ministry of Religious Affairs. This collaboration succeeded in providing data quota needed in distance learning by students across all education levels (from early childhood to university), teachers, and lecturers. The program was in place from September to December 2020 and data is valid until February 2021.
In total, 7 XL Axiata subscribers are entitled to access the program with an average use of 8 GB per student, per month.
OUTLOOK
The pandemic has prompted the Company to review its strategies for growing sales and has changed the way it works. The Company has also been compelled to accelerate the execution of its long-term strategies to keep up with changes in customer behavior during and after the pandemic. The strategies the Company adopted in 2020 were proven effective by the Company’s performance.
Nevertheless, with the pandemic projected to continue for the next one or two years, the Company will need to address a number of external challenges to maintain its strong operational and business performance. With customer acquisition considered to be one of the key strategies, the Company will continue to expand by identifying potential new markets.
TRANSFORM FASTER TO EMERGE STRONGER – GIVING BACK TO THE NATION
PT. XL AXIATA TBK