Page 46 - XL Axiata Integrated Anual Report 2020 ENG

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2020 Integrated Annual Report
MANAGEMENT DISCUSSION & ANALYSIS
the unlimited use of apps such as Netflix, Viu, YouTube, and social media platforms for three months. Customers can choose between myPRIO DEAL Gold priced at Rp150,000, Platinum at Rp250,000, Diamond at Rp450,000, Diamond Plus
at Rp650,000, and Ultima at Rp888.000, with the choice
of a 12-month or 24-month subscription plan. Greater cashback rewards await the customers who choose a more exclusive plan and a longer subscription period.
For AXIS products and plans,
the Company has continued to refine its product proposition as the leading brand for Indonesia’s young subscribers. Last year, during pandemic peak, Axis launched the “Kompak Walau Berjarak” campaign and doubled down in direct digital engagement, such as e-sports tournament and digital music events. The campaign was one of the most successful programs across industries and increased the number of Axis followers on social media by 75% while further gaining positive positioning amongst youth.
The AXISnet service was also revamped as an increasingly pivotal channel for subscribers. There has been a significant increase in transactions of premium subscription with various content providers and mobile game tokens. With a stronger focus on customers’ digital experience and by enhancing customer experience in AXISnet, Axis was able to deliver the highest NPS in the industry for the youth segment.
New services and innovations launched in our Axis app have allowed to achieve a 300% increase of monthly active users. During the year, AXIS introduced the new AXIS BoostrEdukasi
and Conference to support the activities of students across all levels. Accessible from AXISnet, subscribers will be able to access the main work and studying apps at low prices.
The BoostrEdukasi for students has three plan choices that start as low as Rp800 for 2GB of data per day and go up to Rp2,900 for 5GB of data with a seven-day active period, and Rp8,900 for 15GB of data, also with a seven- day active period. These plans ensure that students can access educational apps like Udemy, Ruang Guru, Zenius, Sekolahmu, as well as RumahBelajar and Spada Indonesia on the Ministry of Education and Culture website. For college students, the plan can be used to access the learning modules of the 39 Indonesian universities registered on the AXISnet app.
To facilitate virtual group learning and collaboration, the Boostr Conference, with the same three choices as BoostrEdukasi, enables access to collaboration platforms. Some of the most-accessed
apps are Microsoft Teams, Zoom, Google Meet, Google Hangout, and Google Classroom.
Committed to making people always connected, Axis also launched Warnet packet, an economical hourly packet to make sure youth can always enjoy connectivity. The product has since received positive response with more than 100 thousand daily transactions within one month of launch.
increased the number of Axis followers on social media
by 75%
while further gaining positive positioning amongst youth.
New services and innovations launched in
our Axis app have allowed to achieve
a 300% increase
of monthly active users.
Axis has extended its network of partnerships
having more than 80 partners.
PT. XL AXIATA TBK
TRANSFORM FASTER TO EMERGE STRONGER – GIVING BACK TO THE NATION