Page 41 - XL Axiata Integrated Anual Report 2020 ENG

2020 Integrated Annual Report
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PLANET & SOCIETY
Enhancing service quality and optimizing local potential with social outreach to manage environmental impacts.
04 ENVIRONMENTAL MANAGEMENT
MARKETING
Market Share & Brand Campaign
• Customer-centered
• Disaster Management and Handling • Conducive Work Environment
By the end of 2020, XL Axiata’s market share rose to 19.6% from 18.4%. This was achieved thanks to the Company’s focus on providing the best data experience at an affordable price. XL Axiata launched
a brand campaign called #JadiLebihBaikBersama. The campaign was chosen to show customers they could grow together with XL. In
the meantime, AXIS chose the “Kompak Walau Berjarak” campaign, tailored to the profile of its target segment.
Continuing the effective dual-brand strategy to answer the needs of
two different segments, XL Axiata has continued to improve its services
and offers for XL and AXIS. In March, XTRA Unlimited Turbo was launched to help pre-paid
customers stay connected at high speed with their apps, even if they have used up their main quota. To XL PRIORITAS customers, the Company offers boosters, such as PRIO Flex, PRIO Booster Bekerja &Belajar, myPRIO X Unlimited, and the New myPRIO Deal.
For AXIS, Xl Axiata launched affordable packages with shorter validity periods and packages to access educational applications. The Company also developed XL HOME by expanding its partnerships with content providers such as Vidio.com.
FUTURE OUTLOOK
Indonesia’s economy is predicted to recover in 2021 with growth levels potentially reaching 4.8%. Recovery is expected to start on the back of a rebound in export performance, private and public consumption, and investments – including foreign investments in response to the Job Creation Law. The telecommunications industry is also expected to grow, with sustained demand for affordable, stable, and fast internet service.
XL Axiata has confidence in the growth prospects mentioned above and in its plans going forward. The Company will continue its transformation journey, develop new networks to accommodate technology trends, and reinforce its commitment to providing better customer service. In the medium term, the Company aims to be a converged, Strong #2 operator with a national presence and the highest net promoter score (NPS) across Indonesia’s telco industry.
The Company will also continue to play its role of giving back to the nation, supporting Indonesia in transitioning towards being an advanced digital economy with equitable access to connectvity across the population.
TRANSFORM FASTER TO EMERGE STRONGER – GIVING BACK TO THE NATION PT. XL AXIATA TBK