Page 7 - XL Axiata Integrated Anual Report 2020 ENG

2020 Integrated Annual Report
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Brand XL
Personal segment products and services
• Mobile data (myXL, Xtra Combo VIP, XL Prioritas).
• Home Broadband (XL Home).
• XL Prepaid (Xtra Unlimited Turbo, Short Validity Portfolio)
• XL Prioritas (PRIO Flex, PRIO Booster Bekerja & Belajar, myPRIO X
Unlimited & the New myPRIO Deal)
Data portfolio improvement:
• Xtra Unlimited Turbo to help customers stay connected to essential apps after they run out of main quota including, Whatsapp, Gojek, Facebook, Instagram & Youtube
• New sachet products to address market demand
• Set up WhatsApp Business number, 0818-8000-55 reachable
every day during office hours
• Booster PRIO Bekerja&Belajar 30GB to access the Work from
Home and Study from Home (WFH & SFH) apps for 30 days for
just Rp50,000 and a first purchase of only Rp10
• New myPRIO DEAL (Device Bundling Plan) to meet greater data
demand during WFH and SFH
Business Segment Products and Services
• Mobile Communication (Mobile Plan, Business Convergence, Business Bundle seperti Infinet dan BIZ Bundling).
• Fixed Connectivity (Leased Line, VPN MPLS, Internet Corporate, VoIP).
• Internet of Things (Flexiot, Fleetech, XL Hajj, NB-IoT).
• Cloud & Data Center (Data Center & Cloud Service).
• Mobile Ads & Big Data (Messaging Services, Display Services, dan
Digital Rewards).
Brand AXIS
Packs: BoostrEdukasi, Boostr Conference, Wartnet Owsem, Internet, Voice & SMS, Mabrur
Products: Axis Pass, Hyphone,
Kartu Perdana & Tarif, Bagi
Pulsa. •
• Full revamp of retailer app “Axis Mobile Grosir” and transformation of distribution enabling much more cost- efficient distribution
Brand and go-to-market
Launched “Kompak Walau Berjarak” campaign followed with digital activities such
as online campus, e-sports tournament, and digital music events.
Apps & Content:
Axisnet, Game Buffet, and Galaxis
Revamped customer journey
• New significant services and
innovations incorporated in
•
TRANSFORM FASTER TO EMERGE STRONGER – GIVING BACK TO THE NATION
PT. XL AXIATA TBK
•
digital app AxisNet
Axis focus on service differentiation is further enhanced by new features like Emergency Quota and Extend number validity Significant increase in
the sales of premium subscriptions for different content providers and mobile game tokens.
AXIS introduced the new AXIS BoostrEdukasi and Boostr Conference to support the activities of students across all levels