Page 19 - XL Axiata Integrated Anual Report 2020 ENG

2020 Integrated Annual Report 17
2016
• In its 20th year of operation, XL Axiata continues to focus on executing its “3R – Revamp, Rise & Reinvent” transformation agenda, with the “Rise” phase - moving the XL brand up the value ladder anchored on a superior data infrastructure to attract Data- savvy smartphone customers.
• XL Axiata continues to ensure top-notch quality of data experience to its customers with continuance of roll-out and upgrades of its network. XL Axiata’s total BTS count is now above 84,000 BTS with 4G-LTE service now available in close to 100 cities and areas across Indonesia and with over 8,200 4G BTS.
• In the 2H of 2016, XL Axiata rolled-out U900 services across the country utilizing the 900MHz frequency for 3G Data services which means better and wider coverage for 3G improving its network quality especially outside of Java.
• In conjunction with its 20th anniversary celebrations in October, XL Axiata also launched its Mobile Broadband (MBB) Product with options for individuals, homes and SMEs given the low fixed broadband penetration in Indonesia.
2015
• XL Axiata remains innovative and is the first telecommunications operator in Indonesia to commercially launch 4.5G Ready on the 1,800 MHz spectrum.
• XL Axiata launched “XL Prioritas” services
for the postpaid subscribers. Subscribers can enjoy three advantages from XL Prioritas, namely: Prioritised, In Control, and Worry- Free. These are new experience in communication, which in general cannot be enjoyed by prepaid subscribers. The new experience is delivered in both better services and network quality.
• Dual Brand Strategy Implementation: XL and AXIS.
• Final Stage of XL Logo tranformation.
• PT XL Axiata Tbk successfully completed a
USD 500 million rights offering which was fully subscribed by shareholders. The net proceeds of the rights offering was used to fully repay the shareholder loan extended by Axiata Group Berhad.
• PT XL Axiata Tbk. completed the tower sale and leaseback transaction with PT Profesional Telekomunikasi Indonesia (“Protelindo”) for the sale of 2,500 towers at a price of Rp 3,568 billion.
• XL Axiata embarked on Business Transformation Agenda that began in early 2015, termed as the 3R Strategy; “Revamp, Rise up the value ladder & Reinvent”. Revamp, to shift subscriber acquisition (from ‘volume to ‘value’ subs) and business strategies to improve product profitability. Rise-up the value ladder, moving the XL brand up the value ladder and via a dual-brand strategy with AXIS to address different segments of the market. Reinvent, building on and growing XL Axiata’s adjacency businesses.
• The re-launch of AXIS cellular brand post merged with XL Axiata, offering new lifestyle of simple telecommunication services, in particular for telephone call, SMS, and Data/Internet services with economical tarif.
• XL Axiata launched commercial LTE services on the 1,800 MHz spectrum bandwidth. XL Axiata’s current LTE footprint has extended to 35 cities across Indonesia.
TRANSFORM FASTER TO EMERGE STRONGER – GIVING BACK TO THE NATION PT. XL AXIATA TBK